рд╢рд╣рд░ рд╕реЗ рдЧреБреЫрд░рддреЗ рд╣реБрдП рджреЗрдЦрд╛ рдХреБрдЫ рдЧрдЧрди-рдЪреБрдореНрдмреА рдЗрдорд╛рд░рддреЗрдВ рдЕрдкрдиреА рд╢реЛреЩрд┐рдпреЛрдВ рдкрд░ рдЗрддрд░рд╛рддреА рдереАрдВ рдХрд┐рд╕реА рдЧреБрдлреНрддрдЧреВ рдореЗрдВ рдорд╢рдЧреВрд▓ рдереАрдВ рд╡реЛ рдкрд░ рдореЛрдЯрд░ рдХреЗ рд╢реЛрд░ рдореЗрдВ рдЖрд╡рд╛реЫреЗрдВ реЪреБрдо рд╣реЛ рдЬрд╛рддреАрдВ рдереАрдВ рдореИрдВ рдард┐рдардХрд╛ рд╕реЛрдЪрд╛ рднрд▓рд╛ рд╕реАрдореЗрдВрдЯ рдХреА рдпреЗ рдореАрдирд╛рд░реЗрдВ рдХреНрдпреЛрдВ рд╣реИрдВ рдпреВрдБ рдмрджрдЧреБрдорд╛рди рдХреНрдпрд╛ рдкрд╛ рд▓рд┐рдпрд╛ рдЗрдиреНрд╣реЛрдВрдиреЗ рдЬрд┐рд╕рд╕реЗ рдореИрдВ рд╣реВрдБ рдЕрдирдЬрд╛рди ? рдкреВрдЫрд╛ рдХреНрдпреЛрдВ рдЗрд╕ рддрд░рд╣ рдЕрдкрдиреА рдКрдВрдЪрд╛рдИ рд╕реЗ рддрдВрдЬ рдХрд╕рддреА рд╣реЛ рдЗрдВрд╕рд╛рди рдХрд╛ рдШрд░реМрдВрджрд╛ рд╣реЛ рдХреНрдпрд╛ рдЗрд╕рд▓рд┐рдП реЩреБрдж рдХреЛ рдЖреШрд╛ рд╕рдордЭрддреА рд╣реЛ ? рд╡реЛ рдореБрд╕реНреШреБрд░рд╛ рдХрд░ рдмреЛрд▓реАрдВ рдЕрдХреЗрд▓реЗ рд╣реА рдпреВрдБ рдмрджреЫреБрдмрд╛рдиреА ? рдпрд╣рд╛рдБ рд╣реИ рдХреМрди рддреБрдореНрд╣реЗрдВ рдЕрдкрдирд╛ рдХрд╣рдиреЗ рдХреЛ ? --- рд╕рдиреНрдирд╛рдЯрд╛ --- рдореИрдВрдиреЗ рдЙрд╕ реЩрд╛рдореЛрд╢реА рдореЗрдВ рдЦреЛрдЬреЗ рдЕрдкрдиреЗ рдкреБрд░рд╛рдиреЗ рд╕рд╛рдереА рдмреБрд▓рдмреБрд▓ , рдЬреБрдЧрдиреВ , рдХреЛрдпрд▓ рдкрд░ рд╕реБрдирд╛ рддреЛ рд╕рд┐рд░реНрдл рд╡реЛ рдЧрди-рд╢реЙрдЯ рдФрд░ рдУрдЯ рдореЗрдВ рдЫреБрдкреЗ рдХрдмреВрддрд░реЛрдВ рдХреА рдЪреАрдЦреЗрдВ |
The Magic Wand of Advertising
Definitely, wonder-marketing! An advertisement without a human element, without a practical note and pure imagination gave one of the most lovable products, hard to forget, for sure. Who would not want to see another zoo-zoo belly-laughing, uttering some zoo-zooan language or may be cuddling with his girlfriend? I even fantasized a baby zoo-zoo.
VodafoneтАЩs idea of branding without a celebrity again grew immensely successful and has compelled the celebrity-surviving brands to reevaluate their strategies. Spending millions of bucks and bearing the starry tantrums is not doing wonders anymore. This revolution in the world of advertising has proved that an advertisement with a weak concept and popular face can not sustain. If we have a glance at the top TV commercials currently we will realise that the charm of a superstar is loosing. There was a time when the market kept buzzing over who was the next Pepsi brand ambassador, there were star-wars and a model became supermodel by featuring with a celebrity. Those were the days of one-day cricket matches at Sharjah and Govinda with colourful pants. The tables have turned now with a brand new 20-20 version of cricket matches and imported stuff, be it an imported remake or an imported actress.
The trends have definitely changed, itтАЩs not just about brand visibility now, but the race is to stay longer in the short-term memory of audiences. While everybody was still
coochy-cooing the little Vodafone pug, their came another wonder which appealed to the minds and hearts despite being surreal. Vodafone once held the record of the only telecom service to promote without a celebrity wooing the audiences. The pug not only won the hearts of people, but became the most saleable dog. The creative team at Ogilvy and Mather, India deserves ovation to create a unique stuff like these imaginative creatures, which swept the hearts of audiences at a single go. And what a timing! The biggest cricket festival with heavy prospected TRPs and the release, nothing better could come up the way. The IPL is over now and the glitz has already settled down, but the latest innovation in the field of advertising has not only revealed the changing tastes of the audiences, but also helped the advertisers to capture their nerves. Hope to see more innovation down the line!
Definitely, wonder-marketing! An advertisement without a human element, without a practical note and pure imagination gave one of the most lovable products, hard to forget, for sure. Who would not want to see another zoo-zoo belly-laughing, uttering some zoo-zooan language or may be cuddling with his girlfriend? I even fantasized a baby zoo-zoo.
VodafoneтАЩs idea of branding without a celebrity again grew immensely successful and has compelled the celebrity-surviving brands to reevaluate their strategies. Spending millions of bucks and bearing the starry tantrums is not doing wonders anymore. This revolution in the world of advertising has proved that an advertisement with a weak concept and popular face can not sustain. If we have a glance at the top TV commercials currently we will realise that the charm of a superstar is loosing. There was a time when the market kept buzzing over who was the next Pepsi brand ambassador, there were star-wars and a model became supermodel by featuring with a celebrity. Those were the days of one-day cricket matches at Sharjah and Govinda with colourful pants. The tables have turned now with a brand new 20-20 version of cricket matches and imported stuff, be it an imported remake or an imported actress.
The trends have definitely changed, itтАЩs not just about brand visibility now, but the race is to stay longer in the short-term memory of audiences. While everybody was still
coochy-cooing the little Vodafone pug, their came another wonder which appealed to the minds and hearts despite being surreal. Vodafone once held the record of the only telecom service to promote without a celebrity wooing the audiences. The pug not only won the hearts of people, but became the most saleable dog. The creative team at Ogilvy and Mather, India deserves ovation to create a unique stuff like these imaginative creatures, which swept the hearts of audiences at a single go. And what a timing! The biggest cricket festival with heavy prospected TRPs and the release, nothing better could come up the way. The IPL is over now and the glitz has already settled down, but the latest innovation in the field of advertising has not only revealed the changing tastes of the audiences, but also helped the advertisers to capture their nerves. Hope to see more innovation down the line!
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